B2B companies are increasingly deciding to build a strong online presence. They don’t just want to attract attention, they also want to market products or services, find qualified staff and generate leads. We have the results of the “B2B Companies Online 2015” study by Absolit Consulting exclusively for you.
40 companies that are among online landscape the market leaders in German-speaking countries and are also active internationally were analyzed. The online presence was examined according to criteria such as website visitors, number of search terms and fans on social networks.
Deficits in mobile optimization
How active a company is on the web south korea phone number list is reflected first of all in the number of visits. On average, the companies surveyed had around 300,000 visitors per month. These are either directed to the website directly from search engine results or through links on other sites. But paid online ads, such as text ads and display ads, are also playing an increasingly important role in attracting visitors.
The more web pages a corporate website has
The higher the probability that online landscape visitors will become aware of the website and come to it. Interesting content mapping of the challenges and uses of generative ai for journalism must be made available. Be it news, white papers, videos, product information or images. Lead goals should also be highlighted directly on the homepage. These lead goals can encourage visitors to leave their email address or take part in webinars.
The biggest challenge is adapting the corporate website to mobile devices. 37% of the B2B companies surveyed use a responsive website design. 22% also have a mobile online landscape website. However, 40% of companies still ignore the trend bz lists towards the use of mobile devices and display the normal standard website. Users can only see the entire website content by laboriously zooming and scrolling.
Acquiring new customers through search engine presence
A presence in search engines is seen as the most important way to acquire new customers. Over 97% of Internet users find out about companies and their products using search engines. This information research serves to prepare an investment decision.