Social media as an integral part of corporate communication

If a B2B company is in the top 100 with a high number of search terms, this is an indication of a high presence. The number of backlinks is a crucial indicator in terms of reputation. If you look at the search results from the last few years, you can see that the companies analyzed are on the first ten pages with fewer search terms than in 2014.

Another change was found in terms

of backlinks. Many backlinks have taiwan phone number list been lost over the years. The question arises as to whether backlinks are becoming less important or whether B2B companies are providing less link-worthy content.

Communicating via social media has now become an integral part of B2B corporate communication. Twitter and Facebook are the most popular use among B2B companies, at 90%. However, different goals are pursued in this process.

The primary goal of a Facebook it is the choices of individuals that determine its future page is employer branding. This is where employees’ everyday lives or team events are reported. The challenge, however, is that B2B companies find it difficult to encourage fans to interact. According to the study, on average less than 2% of fans are active. The reason for an inactive fan community is usually the inconsistent publication of exciting and relevant content.

While Facebook is used for employer

branding, the B2B companies surveyed used Twitter to find qualified employees. Twitter offers companies the opportunity to report live bz lists from trade fairs and events, as well as to publish press releases. Presentations and job offers are also published. Suggestions, questions and criticism are communicated openly and promptly with followers.