So it’s not enough to simply open a page, put up your logo and post something from time to time. This way, it’s easy for our brand to get buried and forgotten in the avalanche of information that floods users’ feeds. Here I’m going to explain the mistakes you should avoid so that this doesn’t happen to you.
The most common Facebook marketing mistakes
1. Use a profile instead of a page
For many, this may seem obvious, but it happens more colombia mobile database than it should. Some people think that there is no difference between a profile and a page, or that they don’t even know that pages exist. Some people use a profile deliberately because they think that this way they can have a more direct relationship with their fans.
Pages or fan pages are formats created to provide businesses with the necessary tools to promote their brand, conduct measurements, strengthen their relationship with followers and, in general, manage their presence on Facebook. While profiles are exclusive to individuals, they do not have these tools and also have a limit of 5,000 friends.
2. Not giving enough information about your brand
It’s important to describe your business in the information section of your fanpage. This way you can give your audience an idea of who you are, what your story is, how they can find you, and what you can do to help improve their lives.
Remember to give concrete descriptions (we don’t need your company’s mission, vision and anthem). Simply express in short sentences who you are so that your visitors approach you with confidence. Also, post photos and videos so that your followers can get to know you better.
3. Posting too much promotional content
Remember that Facebook is a social network and as such, its goal is to connect people with each other and also with brands. That connection is essentially emotional, so in addition to informative and promotional content, you should share posts that excite your audience and show the human side of your brand.
You can share posts that are funny, inspiring, provide interesting information, or express a position. This will not only foster empathy towards your brand, but will also motivate your followers to share your posts, increasing the reach.
Of course, keep in mind that everything you publish must ALWAYS be consistent with your brand.
4. Do not use Facebook Ads
You may think that posting regularly is enough, but (although this is also important), it is not. In order to not die in Facebook feeds and reach the right audiences, it is important to use Facebook Ads not being consistent .
Fortunately, this paid advertising platform is highly cost-effective, as it allows you to define a very precise target, as well as the campaign objective and budget. Facebook Ads also allows you to measure and manage ads in real time.
Remember that before starting any campaign you must be very clear about what you want to achieve, how and with what resources. It is even recommended to do tests, publishing different ads and analyzing the effectiveness of each one.
As I mentioned, it’s important to post regularly. This will help you stay relevant to your followers.
Our attention spans are shorter than ever these days, so get an insight into micro-influencer marketing if you stop posting for days, weeks, or months, you risk being forgotten. But on the other hand, if you post too often, you may be perceived as spam and lose followers. So what do you do? In the end, it’s all about finding the balance.
To define your posting frequency, you can base your results on other brands similar to yours that have high engagement rates.
6. Not generating engagement
I’ve already talked about the importance of showing the human side of the brand and avoiding being too promotional. Well, in addition to this, it is important to publish content that promotes interaction, that is: engagement.
Let’s not forget that social media is a space for dialogue, so it’s important to respond (or at least react ) to comments and messages from followers. It’s also advisable to post questions that encourage participation, or end posts with an invitation to comment.
In addition to strengthening your relationship with your fans, these actions will help you stand out in users’ feeds, since Facebook’s algorithm “rewards” posts that encourage interaction.
7. Not using post types correctly
Posting only texts and links does not help the reach of your posts, images and video formats are much more viewed. However, you should try to upload videos directly to Facebook (not share Youtube or Vimeo links), as these receive much more interaction:
And speaking of videos, another format that you should know how to take advantage of is Facebook Live. It is about live videos, which allow you to do interviews, conferences, behind-the-scenes videos, demonstrations and much more live; thus, engagement is boosted not being consistent.
And most importantly…
The biggest mistake of all is not having a clear strategy aero leads and objectives. Everything else we saw today is a matter of “form”, but the bottom line is, and always will be, strategy. So if you are not very clear about why you have a presence on Facebook and what you want to achieve, it is better to take a moment to define it before thinking about the rest.
I hope you found this article helpful. Do you know any other common Facebook marketing mistakes? Feel free to share them with us in the comments section!