Working on content has been the most widely used strategy to make sites known on the Internet. By planning content, it is possible to position a site in the best way possible in surveys conducted through search engines .
So, for example, when you do a search on Google, thousands of results appear, but you will hardly check all of these results. Usually, people access the first pages that appear as search results, that is, they do not access many pages to find answers to what they are looking for.
By planning content, it is possible to make your site appear as one of the first results for Internet users’ searches. But how should I plan my content?
The secret is to use the right keywords . In the cyberspace of millions of results, whoever has the right words to attract their audience is king . Including the right keywords on your site is the difference between appearing on the first pages of the search engine or being forgotten by the reticences.
It is now more than proven that the right words have great potential to attract the public, even with so much data scattered on the web. But then, how do you know which keywords to use for each business? Through Google Keyword Planner.
And what is Keyword Planner?
It is a keyword planner from Google . This denmark mobile database Google tool is quite new. Initially, Google offered Keyword Tool, a free platform that predated Keyword Planner.
This resource quickly gained popularity among its users, not only for reasons of efficiency, but mainly because the information came directly from Google, the main source of the system.
However, as Keyword Tool gained traction, there was also a growth in ad sales through Google Adwords.
Now that you know what Keyword Planner is, we show you how to use it to get better results with your digital marketing strategies and thus increase the generation of leads and qualified leads back to the google ads page, so that you gain authority in your business area.
How to use Google Keyword Planner?
1) First, to access Keyword Planner, you need to have a Google Adwords account . Create your account or log in here .
3) The most important step is here. worldwide shipping: a guide for safe delivery When selecting the account type, choose the second option “To manage other people’s accounts”.
5) There, click on “+ Account” or “Add new account” and then enter the name of your preference.
6) Done, you can now use the account and you will not need to enter any credit card information.
1) In the top menu, go to the tools area and find the Keyword Planner.
2) We suggest you select “Search for new keywords using a phrase, website, or category.” After selecting this option, a tab will appear for you to fill out. This is where you can enter your business (in keyword format), your landing page, and the category of your product or service.
3) After entering this information, click on the blue “Get Ideas ” button. You will then be taken to a new page with the average monthly search results on Google. Notice that there are two tabs below the keyword group average searches indicating the possibility of accessing “ad group ideas” and “keyword ideas”. Let’s focus on “keyword ideas”.
4) When you select the “Keyword Ideas” tab, the tool will indicate the keywords related to the word you entered, the average monthly searches for the word you researched and the related keywords, the competition (high, medium or low) and the suggested bid.
The competition option shows the number of advertisers
Who showed ads for each keyword compared to others used on Google . There are three levels: low, medium and high. The lower the level, the less used this keyword is in the ad setting.
The suggested bid option shows the suggested value based on the CPC (cost per click) used by other advertisers in the same area and the selected keyword.
If you just want to do keyword research, stick to the average of monthly surveys and related keyword suggestions.
5) There are also segmentation, period and personalization options , which can make your keyword search much more specific.
And what to do with the doubt: which word to invest in?
After learning what Keyword Planner is and how this tool works, the question always arises about which keyword is best to use/invest in.
We recommend that if you only have to do keyword research, focus on the average monthly surveys and suggestions for related words .
However, if you want to go further and invest in paid ads, pay close attention to the analysis topics listed by Google Keyword Planner. This makes it easier to understand which keyword options are the best.
To better understand the factors that influence ad ranking, did aero leads you know that Google AdWords evaluates elements such as the available bid for the auction, the expected click-through rate, the relevance of the ad to that keyword, and the ad’s landing page experience?
To learn more about Google Keyword Planner and other Google tools, subscribe to our newsletter.