Increased benefits for companies that invest in Digital Marketing

Increased benefits for companies The coronavirus crisis will pass and if there is one thing we must learn, it is the need to have a strategic vision thinking about the future. Understanding the different patterns of behavior and how they influence the market is essential to create and implement a valid and effective digital strategy in times of greater economic insecurity.

How has COVID-19 affected the digital market?

During the months we have spent confined during the state of alarm, we have been able to see the impact that the coronavirus has had on the different sectors, and this has been very uneven. According to a study, the sectors that have benefited in terms of online sales have been those that have brought us closer to current events and the situation we have experienced, as well as those that have made confinement easier and more comfortable for us, such as:

• Beauty and personal care.
• News and Current Events.
• Finance.
• Food and feeding.
• Health.

On the other hand, the categories that have suffered the greatest losses have been:

• Tourism.
• Construction.
• Advertising.
• Manufacturing.
• Transport.
• Real estate sector.

New consumer habits adapted to the available supply.

The Internet does not differentiate between sexes and ages in extreme situations. For some time now, we have seen how our consumption and netherlands whatsapp number data habits have changed after the appearance of sales platforms such as Amazon, Ebay, Groupon… and this is even more evident in situations such as the one experienced at the beginning of 2020 due to the coronavirus pandemic. We have been forced to modify our habits when making purchases and, practically, we have only been able to carry out most of the transactions via the Internet.

Other studies indicate that even in those sectors made up of older people who are not used to making purchases and transactions online, there has been a significant growth in this new digital consumption habit. In the specific case of users aged between 50 and 60, the number of grocery orders has multiplied by 4 on platforms such as Alibaba, and another food retailer indicates that, during the months of confinement, the number of users over 40 years of age has increased by 237%. These figures speak for themselves. For companies that have developed or are in the process of developing an online sales platform, the situation created by the coronavirus has clearly represented a business opportunity.

In the specific case of our country, if we compare the last week of February 2019 with that of 2020, there has been a 60% increase in the purchase of products for consumption through the internet.

Buyer Conduct.

Nielsen Holdings plc has defined 6 the classic management of telemarketing and teleselling activities that can be distinguished in buyer behavior and that are directly linked to the concern caused by the coronavirus:

1. Proactive healthy purchasing for health and wellness products. This situation has occurred while COVID-19 cases were few and arriving from infected countries.
2. Reactive health management , prioritizing virus containment products such as masks, hydroalcoholic gel, etc., coinciding with the first localized outbreaks and first deaths from the coronavirus.
3. Stockpiling non-perishable and healthcare products with the increase in transmissions and deaths caused by COVID-19.
4. Preparing for life in quarantine , with increased visits to supermarkets and hypermarkets and fear of product shortages. 
5. Restricted life  where limited purchases and burkina faso leads increases are observed due to supply and logistics problems and compulsive buying by other customers. This coincides with the time of greatest spread of the virus and the confinement of the population.
6. Back to the new normal. There is a replenishment of stores and we are returning to normal shopping with increased hygiene and sanitary measures.