The more views from the target audience

This is one of the most important stages of launching advertising, on which almost everything depends. Users will see your ads if they contain relevant keywords. 

To select keywords, use special services, such as Key Collector. For those usa whatsapp data who do not want to pay for the program, the free online tool Yandex Wordstat will do. 

We recommend using different query spellings, abbreviations, and slang to increase your reach.

Step Six: Collect Negative Keywords

Select negative keywords, that is, words and phrases for which the ad will not be shown.

So, if you sell a washing machine and use the key phrase “buy a washing machine”, then the ad will be seen by those who want to buy a used washing machine or buy a washing machine on Avito.

A correct minus keyword helps to attract many then you will have more downloads targeted visitors to the site. If you work on minus words incorrectly, the ad will appear for “garbage” queries. So, for the query “cast iron bathtub”, the ad will be seen by those who are looking for how to clean, repair, install a cast iron bathtub, etc.

Step Seven: Create Ads

At this stage, you will need to create ads with unique titles and texts that the target audience will see when they search for your products using keywords. 

There is an important nuance here: you do not need those the target audience who do not want to buy your product or “click” your budget. Therefore, try to make the ad attractive to the target audience, which is most likely to order the product or leave a request. The ad should fully tell about your product, describe its advantages and cost.

At this stage, images for banner ads are prepared. 

Please note that requirements for advertisements will vary depending on the placement service (Yandex Direct or Google AdWords).

Step Eight: Set Up and Launch Advertising Campaigns

After you have prepared to launch the campaign, upload all ads and keywords to your advertising account. At this stage, you need to structure campaigns based on conversion, near-thematic queries and geolocations. Then follow this algorithm:

1. Launch advertising for conversion burkina faso business directory queries with the words “buy”, “order” and others that show a person’s readiness to buy.
2. Set the time for the ad to be shown.
3. Set your bids based on your budget. If your bids are too low, your ads may not be shown, and if your bids are too high, you’ll run out of money quickly. CR experts know which bids to set in which niche to get the maximum effect with a limited budget.
4. Specify limits so that money for advertising the target audience does not run out in 1-2 days. They will help evaluate the effectiveness of the advertising campaign and improve it. 
5. Pass moderation. If your ad is rejected, correct it according to the moderators’ recommendations or provide the necessary documents. So, if you sell food products, you will need safety certificates. Without them, your ad will not be allowed. 

Please note the mistakes that are often made at this stage:

1. They do not specify the display region when working in a limited geolocation. For example, a beauty salon provides services only in Nizhny Novgorod, but the ad is seen by all residents of Russia. Then very few clients come, and the money for advertising is wasted.
2. They make an irrelevant landing page, which often misleads the the target audience potential consumer. Example: a person searches for a certain model of a washing machine, clicks on an ad, but ends up on a home appliances website, which has not only washing machines, but also TVs, laptops, refrigerators, etc. The user does not find what he was looking for and quickly leaves the site.
3. Create an irrelevant ad. If a person is looking for a red bag, the ad should describe this product, i.e. the user should go to the card of the red bag.
4. They do not set the time of impressions. This can affect the results of advertising. Showing ads at a time when people are unlikely to be interested in a certain product is ineffective. To understand the client, you need to create a portrait of the target audience.

Step Nine: Analyze and Optimize Your Advertising Campaigns

Advertising should not only be set up, but also constantly analyzed for the target audience its effectiveness, queries optimized, and rates adjusted. Without evaluating the results of advertisements, you can lose your budget and attract non-target customers to your site.