o make things easier, let’s assume that seasonality and the length of the sales cycle do not affect advertising, and that managers have good conversion. If in this case the DRR value is more than 100%, then it turns out that advertising is ineffective: more money was invested in it than was earned. When the situation does not change over time, it is necessary to reconsider the methods of promotion.
Any DRR indicator less than 100% indicates that the advertising has paid off. Everything is simple here: the lower the value, the more the business is in the black. You need to strive to bring the DRR to denmark whatsapp data a minimum. This is possible only with a large number of clients and minimal investment. There are no clear norm values: each organization has its own average indicator.
How to improve DRR
If you have learned your advertising expenses but are not satisfied with them, then we hasten to please you: you can influence the DRR. And without abandoning advertising campaigns or changing channels. To improve the metrics, you need to conduct a comprehensive audit of the campaign.
Let’s look at the example of contextual good copywriting always focuses on the customer advertising. Its effectiveness is affected by the following factors that need to be taken into account:
Landing page.
It should load quickly, be convenient, understandable and adapted to different types of devices, such as smartphones. It is important that the visitor’s path to purchase or submitting an application takes no more than a couple of clicks.
Advertisements. You need to look at where they are that the DRR is normal that the DRR is normal located, how relevant and attractive they are to users. It is also important whether the advertisements contain unique selling propositions, whether they have enough information and whether it overloads the main text. It is worth paying attention to whether your company can be recogniz and remembered from the advertisement, as well as whether it is possible to make an application.
Application.
To increase the DRR, it is necessary that the client could resolve his issue by pressing one button or entering a minimum of information in the feedback form.
Managers’ work. To increase the effectiveness of campaigns, it is important to make sure that the manager can handle requests. To evaluate the employee’s work, you need to analyze their interaction with clients, communication features, and willingness to help customers choose a product or place an order.
Search queries: You should use less competitive target keywords and not be afraid to experiment with semantics, testing different ways of displaying ads.
Traffic. To improve advertising results, you need to burkina faso business directory analyze the traffic. How targeted is it? What is the bounce rate from ads? Which keywords bring in the warmest audience? Is the unique selling proposition interesting to users?
Having studied the information
you can find problems, after the elimination of which. The effectiveness of advertising campaigns will increase and the DRR metric will decrease. If all the shortcomings that the DRR is normal are eliminat, but there is no positive dynamics, then it is worth analyzing other advertising channels, and perhaps even changing the traffic source.
Now you know how to calculate the DRR from the advertising budget. We hope that this will help you increase your income and develop an effective promotion strategy.