What are the methods of SMS mailing? Mobile advertising via SMS can be carried out via several channels : direct, indirect and using a channel with a fixed letter Effective SMS mailings name. But such a distribution did not always exist. Channels appeared due to the fact that mobile operators began to strictly monitor the distribution of SPAM messages from mobile users. In order to protect their subscribers from unnecessary mass mailings, mobile operators have increased the requirements for messages sent. Let’s look at the features, advantages and disadvantages of each channel for distributing mobile advertising and find out which SMS mailing channels are effective for attracting customers.
Direct channel – “white” SMS mailing
To improve the deliverability of messages, a direct telegram database channel is used. This method has a number of advantages over others. The advertising notification is not blocked by telecom operators and, therefore, delivery to the final recipient is close to 100%. The sender uses his name or the name of the company (known to the client), which ensures greater brand loyalty and a lower percentage of message blocking. The only negative for business is that the cost of such a service is higher than when using other channels.
Indirect channel is the best way to send SMS anonymously
This channel provides the cheapest mailing, and this is heatmaps for emails perhaps the only advantage. The sender’s number is replaced with an arbitrary non-existent one, which allows sending an anonymous SMS . However, the delivery of such messages, according to statistics, is considered the lowest. To increase the efficiency of this type of message, the SPIN-text technique can be used , which allows you to make the content of the SMS unique by replacing several words in the message. For example, the SPIN-text can replace the word “Hello” with “Good afternoon” or “Good morning”. This technique allows you to avoid blocking by mobile operators and increase the delivery of SMS messages to subscribers.
Sending mass messages to clients via a channel with a fixed letter name
One of the subtypes of the indirect channel is a burkina faso business directory channel with a fixed letter name . Its deliverability to the end subscriber is higher than in the indirect channel, since mobile advertising comes from a substitute letter name. Most often, standard names or general words that do not carry any specific meaning are used for this. But such messages can also be perceived by mobile operators as SPAM. If you have decided on the channel, let’s launch the mailing! The ePochta SMS service is more than ever useful here, because it provides the ability to mail with a fixed letter name. And if you have already completed this stage, let’s consider how to find out whether SMS mailing is effective.
How to calculate SMS mailing conversion?