Cover photo creit. Launchpresso – UnsplashWhy Instagram Live Video Explode During Lockdown social networks June 05. The 2020 Reading time. 4 min Share By Jacqueline Boysselle. The Professor of Marketing. The Communication & Design Thinking. The Montpellier Business School – UGEI and emundo Galván. The Professor. The Universidad Iberoamericana. The Mexico City/Tijuana. Post originally publishe on The Conversation and republishe on Méta-Meia with permission. Instagram Live. The the social network’s streaming service. The has establishe itself as a real mode of entertainment during confinement.
While it is still too early to
Have the first figures. The an American analyst reports a global increase of business to consumer database more than 500% in #IGLive mentions of a live broadcast between March 8 and 15 on the social networks Instagram and Twitter. In the following days Conversation and republishe on Méta e between March 14 and 24. The the use of Facebook Live and Instagram Live double in 30 markets. The according to data provide by the Facebook group.
This success is due to the
Special bond create by the lives which allows to share moments of convivialit thrive news technology seo and a real feeling of intimacy with celebrities. The fans. The Instagrammers. Inside the intimacy of celebrities This has resulte in huge audiences for some broadcasts. In France. The for example. The a concert by singer and actress Camille Lou was watche by 65. The 000 listeners in early May. A few days earlier. The the first Instagram Live between tennis champions Roger Feerer and Rafael Nadal during the lockdown period had also been widely followe.
Instagram Live between Roger Feerer and Rafael Nadal on April 20. Instagram china business directory Live is not the only streaming service on the Internet. YouTube was the pioneer and Facebook Live launche shortly after. The but these applications have not experience the same enthusiasm during the lockdown. How can this be explaine? We can already put forward a first reason which concerns the ease of access.