Finally, If leads have increas to 400, but sales remain .when thinking about how the DRR is calculat, one cannot ignore the efficiency of the sales department.
For example, if a manager gets 20 sales overseas data from 200 applications, then his conversion is 10%. It should not decrease when advertising is launch and traffic increases. If leads have increas to 400, but sales remain 20, this does not mean that advertising is ineffective, despite the poor DRR value. In this case, it is necessary to check the work of the sales department by conducting an audit.
How to understand that the DRR is normal
To make things easier, let’s assume that seasonality and the length of the sales cycle do not affect advertising, and that managers have good conversion. If in this case the DRR value is more than 100%, then it turns out that advertising is ineffective: more money was invest in it than was earn. When the situation does not change over time, it is necessary to reconsider the methods of promotion.
Any DRR indicator less the board has many internal ports than 100% indicates that the advertising has paid off. Everything is simple here: the lower the value, the more the business is in the black. You ne to strive to bring the DRR to a minimum. This is possible only with a large number of clients and minimal investment. There are no clear norm values: each organization has its own average indicator.
How to improve DRR
If you have learn your advertising expenses but are not satisfi with them, then we hasten to please you: you can influence the DRR. And without abandoning advertising campaigns or changing channels. To improve the india number list metrics, you ne to conduct a comprehensive campaign audit.
Let’s look at the example of contextual advertising. Its effectiveness is affect by the following factors that ne to be paid attention to:
Landing page. It should load quickly, be convenient, understandable and adapt to different types of devices, such as smartphones. It is important that the visitor’s path to purchase or submitting an application takes no more than a couple of clicks.