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How to Use Artificial Intelligence in eCommerce Marketing
As artificial intelligence continues to evolve, digitally-native businesses in industries like eCommerce can leverage this emergent technology to streamline their operations and optimize their marketing strategies.
For years online shoppers have asked — begged — for personalized experiences that more closely resemble brick-and-mortar shopping. Here are some key applications of AI marketing tools that will propel eCommerce experiences to that next level:
Content Creation
OpenAI has kicked off the AI revolution with its content generation tools ChatGPT and DALL-E. These tools can create coherent text, realistic images, and even videos based on a simple prompt. Your eCommerce brands can use this technology to generate high-quality product descriptions, promotional material, or even engaging blog posts. By automating content creation, businesses can save time and resources while maintaining a consistent brand voice.
Generated AI art from Canva
Customer Segmentation
AI can help companies segment their customers more efficiently. The models can be trained to gather and analyze customer data like browsing habits, purchase history, and engagement with media planning without choosing channels wisely marketing campaigns. Audience analysis tools like Brandwatch are now using AIs to identify distinct customer groups with similar online shopping behaviors, product preferences, and bounce points. Brands can use this information to personalize their marketing messages alb directory and tailor on-site offerings. The result? Enhanced customer engagement levels and increased sales for your site.