Analysis and improvement of such telegram data characteristics as the number of unique visitors, average dwell time, session depth;
search for sharp dips in the transition number when applying filters
Analysis and improvement of such characteristics . Search phrases may not be display in the report if the traffic for the select time period is less than 10 or if a grouping/segment is add to the report that potentially de-anonymizes visitors. It should be not that the indicators of stay on the site for non-target queries are characteriz by high duration, good pageview depth and low bounce rate.
Evaluation of the number of “long clicks”. When promoting, everyone tries to take into account all the factors that are important when pcmark 10 benchmark results ranking sites by search engines. In fact, there are hundrs of such indicators. One of the most interesting and original is “long click”. The term has nothing to do with the duration of pressing the mouse button, but reflects the degree of user satisfaction with the resource and publish content. Good indicators are 10-15% for a request (for the entire URL should not exce 5-7%). If the value for a phrase is lower, then work on a detail analysis of user behavior is definitely ne (to accumulate statistics, the system must record at least 5 transitions). This report allows you to:
record the presence of traffic for a phrase;
estimate the average duration of stay on the site;
analyze the average session depth.
However, this ranking method also has its drawbacks.
Disadvantages of the “long clicks” report. In addition, the system ignores quite obvious situations: when a visitor continues searching not because the information turn out to be useless, but only to verify the data provid.
Conversions
Another overview report on useful user actions. This tab gives you an overall picture. The report usually serves as a starting mobile list point for further analytics. Conversion shows what percentage of site visitors perform the target action. Depending on the type of project, they can be different. For example, for commercial sites, the main goal is to convince the user to make an online order, fill out a form, call a hotline, leave a review, etc.