Maider Tomasena sends this email that includes testimonials from her clients in a very natural and personal style. She ends by asking for a response to increase engagement with her personal brand and generate anticipation for the following emails. This approach is ideal for email marketing sequences for personal brands or businesses that focus on personal communication.
How to use this CTA for your business
- End your emails with phrases like “I’d like to know what you think” or “Please reply to me, I always read all the replies.” This interaction with your list also improves the deliverability of your emails.
- Use the power of “what if” often. Asking open-ended questions like this triggers positive emotions towards what you offer.
- Just over 40% of emails are read on mobile devices, so white space is your CTA’s best friend, and it will look much better on small screens.
Looking for mobile-optimized email templates? Download a few here .
29. We Are Marketing CTA: “I want my newsletter”
We Are Marketing uses a subscription pop-up to capture leads and strengthen the connection with its audience . After telling you something nice and explaining why you should subscribe, it asks for action with a bold first-person button. Also notable is that its “No thanks” button invites you to reconsider any potential refusal in a friendly way. This form is ideal for companies looking to nurture leads through relevant content.
How to use this CTA for your business
- Communicate the reason for subscribing chinese overseas america database with a touch of exclusivity: “We will send you the best offers”, “My best tips every Sunday”.
- Connect with phrases that make your potential customers feel good. If you’re in the fitness industry, say “We care about your well-being,” or if you own a clothing store, use something like “We want you to feel amazing every day.”
- You can easily create optimized pop-up forms with platforms like OptinMonster or Sumo, or with Brevo’s intuitive drag-and-drop editor.
30. Webempresa CTA: “Get it at -80% off”
Webempresa’s call to action “Take it at -80% OFF.” highlights the great advantage of the price to attract clients interested in affordable and secure hosting. In addition, it mentions a 45-day guarantee, 24/7 support and no hidden costs to encourage action while betting on transparency. What’s more, that “Ask me” button is ideal for resolving doubts and not losing potential clients along the way.
How to use this CTA for your business
- Create an equally specific CTA the best strategies to improve your local lead generation mentioning the discount amount, the price (if it is affordable) or any other relevant amount: “Rent your space from €4.99/day”, “Discover +90 customizable templates”, “Enjoy 3 months free”
- Think about the most common objections and doubts your prospects and clients have and address them with the CTA.
- Mentioning your guarantees is great, as it reduces perceived risk and builds trust.
31. Brevo CTA: “Try it for free”
Our calls to action invite you to try Brevo Marketing Platform for free . As we want to remove any potential barriers, we would like to clarify that you do not need a bank card for your free trial. The minimalist design is a nod to those who seek simplicity and accessibility when using a marketing platform.
How to use this CTA for your business
- Introduce the CTA with questions like “Ready to get started?” to engage the user emotionally, making them imagine themselves email leads database close to the action.
- Avoid complicated jargon and use words like “free,” “now,” “activate,” or “take.”
- Remember that many people skim through the content, so don’t be shy about repeating benefits near your CTA.
Now you have a better idea of how to use your calls to action, don’t you? And if you’ve skimmed this far, remember this: your customers won’t move an inch if you don’t make it clear what they.