we love Instagram Stories. And together with us 300 million other users worldwide . So there is a good chance that you have already experimented with stories. How do you know if you are on the right track? In this article you will find our tips and tricks for an up-to-date Instagram Stories strategy.
Early 2017 we posted our first story on the Instagram account of Frankwatching . Since then we have been experimenting with making beautiful stories every week. For us a nice way to share even more knowledge with you and show the people behind Frankwatching. As a video editor I am actively involved in that process.
When we started making stories, we still had a lot of questions. Who would pick up what and what were our goals? More importantly, how would phone number library we measure our progress? Because when do you achieve success with Instagram Stories? A rock-solid strategy was the answer.
I’d like to share our Instagram
Stories strategy (including useful metrics ) in this article. You won’t read so much about how to create a good story, but rather about how to build your strategy and embed it within your organization.
The success of Stories: ephemeral content
Instagram Stories are ephemeral, creative (think scribbles and stickers) and don’t have to be as polished as the visuals in your regular Insta timeline. Because your story disappears after 24 hours, stories are a great opportunity to experiment with ideas and formats.
Instagram Stories proved to be a huge success. The arrival of Stories even increased the daily use of Instagram by 160% in 2017. There are also many opportunities for companies in the field of stories. Did you know, for example, that 80% of all users on Instagram follow a company profile? An ideal channel for reaching your target group.
What is the success behind stories?
Ephemeral content (temporary content that disappears immediately or within 24 hours) is part of the answer goodbye password chaos! how a password manager can help you uge trend in marketing, which cleverly plays on FOMO ( fear of missing out ). Ephemeral content is mainly seen on social media platforms such as Snapchat , Instagram Stories and Facebook Stories. How do you get started with your strategy?
The first step is to determine goals. Think about what you would like to achieve with stories. Think about visualizing the human side of your organization. germany cell number Because of the fleeting nature (and all the creative options), stories are also an ideal channel to put your product in the spotlight in an engaging way (24 hours). You then link these goals to KPIs (more on metrics later).
The most important thing is to focus on goals that fit your channel. Maybe your goal is traffic, but that is not feasible for you. Smaller accounts (under 10,000 followers) cannot place a direct link in their story. And that is a shame, because it is a great way to generate traffic. There is a handy hack to help your viewers a little further. You can tag users in your story: