If you are in the context of an SEO optimization strategy. You might decide to monitor performance indicators such as page views of the website being optimized, or the average position of a content in Google’s SERP. Or the amount of conversions coming from organic traffic. In a social media marketing context. You might instead analyze the number of followers. The organic reach of a post, or the Click Through Rate of a sponsored ad.
Have you launched a lead generation campaign ?
To keep an eye on are, among others. KPIs telegram database such as the number of leads obtained. The subscription rate to a mailing list or the number of downloads of a certain freebie. If we move on to the performance of an e-commerce site. Then to check are the views of individual products in the catalog, additions to the cart, the average value of orders received. Tthe Conversion Rate, i.e. the ratio between visitors and the number albania phone number library of users who perform the action requested by a certain CTA.
KPIs such as Cost Per Click
CTR, average ad position or conversion rate are metrics to keep an eye on if you have started a campaign with Google Ads : they allow you to understand if its ROI (Return On Investment) is positive. If the conversions or fresh list profits deriving from the campaign are worth the investment. Many of the KPIs typically deriving from the corporate world can therefore be brought into the world of marketing, while some are peculiar to this sector.
The fundamental question is: have we lost you in the ocean of KPIs or are you still with us?
Don’t focus too much on concepts that aren’t clear to you. Because it’s perfectly normal not to grasp all their nuances if digital isn’t part of your core business.