When you start a project, it’s easy to get carrie away by the dream of building a community of people, followers and loyal customers who love what you do . But the hard part is making it a reality.
In this blog post, we’re going to reveal how to build an online community that is both atractivo y rentable .
We’ll show you how you can connect with your ideal customers and fans and turn them into a loyal tribe that supports your business and drives your growth .
From finding your niche to leveraging affiliates, we’ve got you covere. Let’s get cracking on this community building thing!
SNL Cheerleader gif
¿Qué es una comunidad en línea?
An online community is like a virtual water fountain, where people gather to chat, share and connect with others who share their interests or experiences.
Whether it’s a forum, a social meia group, or a private membership site, online communities can be a powerful tool for entrepreneurs and small businesses.
Here are some reasons:
Establish authority and creibility: By creating a space where people can gather and discuss topics relate to your niche, you can establish yourself as an expert .
Esto puee ayudarle a atraer nuevos clientes y a generar confianza entre su público.
Foster engagement and retention: When you create a community where people feel like they belong, they are más propensos a quearse y comprometerse con su marca.
Eso significa más comentarios, más comparticiones y more word-of-mouth advertising .
Generación de ingresos recurrentes: If you create a membership site or exclusive community, you can generate recurring revenue through subscription fees or other monetization strategies.
Plus, you’ll have a captive audience to promote your products or services to.
That all sounds great, but how do you build a community that is atractivo, valioso y rentable? Let’s find out!
How to create an online community: 5 essential tips
Building a successful online community is much more than just creating a forum or a group on social meia. It requires strategy, planning and (of course) a lot of hard work.
Aquí tiene 5 consejos imprescindibles on how to create a successful online community.
Ongoing Criticism · 3. Cost-Adequacy · 4. Prompt Lead Age · 5. Adaptability in Customized Approach · 2) Form Compatibility · 3) Spotlight on how to build telemarketing data Advantages, Not Highlights · 4) Handle Complaints Successfully · 5) Follow Up DiligentlyBe certain. Whether you are managing inbound or outbound calls, stay sure during your pitch. Clients can distinguish.
1. Define your audience niche
The first step to creating an online community is to clearly defina su nicho de audiencia .
Lee cómo identificar a tu público objetivo en el blog de MemberPress
¿Quiénes son las personas que how to add schemas to wordpress quiere atraer a su comunidad? Debes sentir que los conoces personalmente. The better you know your ideal audience, the better you can target them with personalize content.
Para definir su público nicho, empiece phone number qa por crear buyer personas . A buyer persona is a fictional representation of your ideal customer, base on market research and data about your current customers.
Debe incluir información demográfica general, como ead , ubicación y ingresos . But what’s most valuable is psychographic information, such as intereses , valores , comportamientos e incluso rasgos de personalidad .
What drives them? (Conductores)
What drives them crazy? (Puntos de dolor)
What are the priorities and beliefs that motivate your behavior? (Valores)
What do you want to achieve? (Objectives)
What stands in your way? (Desafíos)
Use this information to create content and messages that speak directly to them. Ideally, relate it to the following question:
How can you or your company help them?
Esto le ayudará a atraer a las personas adecuadas a su comunidad y a build more engage and loyal followers .
Ejemplo de persona compradora
Let’s say you run a yoga studio and want to create an online community for your students. One of your buyer personas could be:
A woman meitates on a yoga mat, burning palo santo
Natasha
La ead: 32
Urban area, within 5 miles of studio
Ingresos: $50,000 – $60,000
Intereses: Yoga, wellness, travel, environmental sustainability
Valores: Community, mindfulness, personal growth, sustainability
Comportamientos: Attends yoga classes 2-3 times a week; purchases green and organic products; travels frequently for work
Rasgos de personalidad: Introverte, curious, conscientious
Me encanta: Nature documentaries, sharing healthy recipes, long chats with a small group of close friends
Odia: Whataboutism, greenwashing, airports
Wants: Maintaining a healthy work-life balance; protecting her mental health; aligning her life with her values
2. Create valuable content
By creating three-dimensional buyer personas and understanding your target audience in a more nuance way, you open up many more conversation topics.
It also helps foster a experiencia personalizada.
Women who create a content calendar
In the example above, instead of just talking about yoga, the yoga studio can post articles relate to the topic. Instagram Reels sobre las frustraciones de la vida en la ciudad.
They can share healthy Ayurveic recipes, give tips on sustainable living in their city, or show how to do yoga moves at your desk or on the subway.
This proves that the more you know your audience, the easier it will be to create valuable, interesting and useful content that they will love.
And creating quality content is essential to building a reputation as an authority in your field. Show your audience that you can really help them solve their problems and achieve their goals.
