Targeted advertising on Instagram is a powerful tool for promoting products and services. But how to set up targeting on Instagram correctly so as not to waste your budget? Now we will tell you everything in order.

First, decide what you want to achieve with advertising: attract subscribers, increase sales or brand awareness. The entire further process of setting up targeting on Instagram depends on this . Be specific in formulating your goals so that it will be easier to evaluate the results later.

For example, instead of the vague “increase sales”, it is better to set the goal “increase the number of orders by 20% per month”. This way you will immediately understand whether you have achieved the desired result or whether you need to do some more magic with the target settings.

Decide how much you are willing to spend singapore email list on advertising. Remember that Instagram targeting works on an auction system – the higher the bid, the greater the chance of showing the ad to the target audience. But don’t break the bank, start with a small test budget, and then we’ll see.

By the way, Instagram recently added a new feature – campaign budget optimization. It automatically distributes the budget between ads and audiences in order to bring maximum conversions. So if you are not yet in the know, we recommend checking it out.

For Instagram targeting to be effective, you need belgium numbers to thoroughly study your target audience. Create a portrait of your ideal client: gender, age, interests, pains, and problems. But don’t limit yourself to this, dig deeper.

Browse your competitors’ accounts, look for publics and bloggers that your target audience likes. Study what posts they respond to with likes and comments. This way, you will better understand what creatives and texts will go down well with the audience.

When the target audience portrait is ready, it’s time to start setting up targeting on Instagram. Select a location (country, city or region), specify the gender, age and interests of the audience. But don’t get too carried away, otherwise your target audience will narrow down to a couple of people.

A useful feature is similar audiences (Look-alike). Upload your client base to Instagram, and smart algorithms find people similar to them. Bingo  the issue of collective gifts – here’s your audience expansion without any extra effort!

There are several ad formats on Instagram: Stories, single photo or video, carousel, and Reels. The choice depends on your goal and creative idea. But don’t push one ad into all formats in a row, otherwise the target audience will get tired of ubiquitous advertising.

Reels are all the hype right now, so take a closer look at this format. Shoot a light, dynamic video, hook your audience and send them to your website or direct. But don’t forget about stories – you can work wonders of interactivity there.