Here’s a summary of what you can do:
- Post content: Use LinkedIn’s built-in editor to post articles, photos, and videos to your Page.
- LinkedIn Insights: This tool lets you see how your page is performing and what content resonates with your audience.
- Page Analytics: This tool provides you with detailed information about your page views, unique visitors, and engagement.
- Leads : The Leads tool allows you to download a dataset list of people who have interacted with your page.
- Advertising: LinkedIn’s advertising platform allows you to run ads on your Page and target them specifically to your audience.
- And more…
You might think that your work is done here and that by tomorrow you’ll have a thousand followers…
I’m afraid not! This was the easy part of the process.
The real challenge begins now.
Select your administrators
The first thing you need to do is determine who your administrator will be.
It could be you, your boss, your marketing team… Anyone could be responsible for managing the page.
Make sure you put someone you trust in charge of this because it is extremely important.
Managing a LinkedIn Company Page requires digital crimes role play and discussion propertyregular updates and posts, as well as engagement with your audience.
If you are not active, your page will quickly become stale and people will stop visiting it.
The best way to ensure your page is active is to create a content and growth hacking strategy on LinkedIn , which brings us to the second point.
Create good content
Once you’ve decided on a manager, it’s time to start creating content. LinkedIn allows you to post articles, photos, and videos to your page, so take advantage of this feature.
Its content should be a mix of company updates, europe email industry news, and helpful tips and advice.
Don’t be afraid to repost when other users mention your product or service, your employees, or even you directly.
If you’re not sure what to post, take a look at what other companies in your industry are doing.
A good content strategy, combined with stellar writing, will help you keep your page active and engaging. It will also help you track your results.
Analyze the metrics and repeat
Last but not least, you should make sure you regularly check your page metrics.
LinkedIn provides a lot of data you can use to improve your page.
For example, if you see that one piece of content is performing better than another, make sure to publish more of that type of content.
Or, if you’re not getting as much engagement as you’d like, experiment with different posts to see what works best.
The most important thing is to constantly iterate and try new things. The only way to improve your page is to experiment and see what works best for your audience.