Being part of the digitalized world means staying up to date and not losing sight of the terms that arise with digital transformation. If you are in the world of advertising and marketing you probably already know or have heard of many terms and some others you still don’t master. Keep reading and become an expert in marketing and advertising!
Essential online digital marketing terms
Why is a glossary of advertising and marketing terms useful?
As time goes by society evolves and with it so do trends in marketing and advertising and marketing.
With changes completely new concepts strategies techniques and terms are creat. Therefore if we want to be sufficiently up-to-date it is necessary to learn all the latest developments in marketing and advertising so that it becomes an easy task
Online advertising terms you should know
Stands for Search Engine Marketing and it involves the use of tools and strategies that help optimize visibility and increase the accessibility of websites and web pages thanks to search engines. is usually relat to links sponsor by keywords.
Rich Media
A term widely us in the world of digital advertising is Rich Media which refers to ads that contain interactive content with functions such as video sound or others. With this complex ads can be creat that achieve a very positive response from users.
Why a glossary of advertising and marketing terms is useful
Social Ads and Google Ads
Social Ads refers to all those publications on social networks that are promot in order to reach a larger audience pointing these publications towards where the target audience of the brand or business is locat. Google Ads is Google’s advertising platform that manages online advertising campaigns and it is the largest advertising network in the world in terms of the number of advertisers and investment.
Banner
A banner is a form of Internet advertising that combines images text and/or interactive elements. They are inserte into web pages that function as billboards in the real world.
Adtracking
Adtracking is use to measure and track advertising campaigns in aspects such as brand or business performance advertising awareness and brand value compar to competitors.
Looking at the figure below. Buy you can see the biggest cost reduction. was for DIA ports. Telemarketing which decreas buy telemarketing data This was follow by SD-WAN costs. Telemarketing which fell . Just in this scenario. Buy Telemarketing Access costs increas again in this scenario. Buy Telemarketing Many workers have now adopt a hybrid work schedule.
Below The Line
Below The Line advertising is an advertising strategy that uses non-mass marketing communication practices which are focus on very mark market niches. Generally they are link to mass media campaigns (Above The Line).
Product Placement
Placement advertising is an advertising tool that consists of introducing a certain brand’s product in an audiovisual space. The practice gain great popularity in the 80s with the release of films such as Back to the Future and E.T.
Up-Selling
Upselling is a sales method that aims to convince the customer to purchase a product or service similar or superior to the one they want. Some examples of upselling techniques may include offering several products together in the form of a pack adding extra products to the original product/service or offering “premium” products.
Buyer persona
When we talk about the term buyer persona we refer to the representation of the consumer who meets certain ideal characteristics for a specific product or service. With this prototype more effective marketing actions can be design. Within this term we can differentiate between decision-making prescribing influencing and negative buyer personas.
Share of Voice
Also known as Share of Voice Share of Voice is a measurement metric within advertising that represents the percentage of media spending by the brand buy poland phone data compar to the total spending for the product or category in the market. Through it you can define the authority of the company compar to the industry.
Essential terms of online digital marketing
Digital marketing is undoubtedly one of the most us tools today regardless of the sector or size of your business. It is worth noting and it is impressive the amount of new developments and trends that constantly arise in this specialty so being up to date with the most well-known terms in digital marketing is essential.
Advertising and marketing glossary
Backlinks
Backlinks also known as inbound links or external links are links from one website to another. Search engines like Google or Bing see backlinks as indicators of the quality of web content of the type of content that is use to generate traffic.
Meograph: An online tool for creating interactive stories with maps, timelines, photos, and videos. It can be us to create animat videos to tell a story or presentation.
Animaker: An online platform that allows users to create animat videos quickly and easily. It has a wide variety of pre-design templates and graphic elements, as well as iting and customization tools.
Biteable: An online tool that allows you to create animat videos for marketing, presentations, and social media. It has a wide variety of pre-design templates and graphic elements, as well as editing and customization tools.
iMovie: A video editing tool from Apple that beb directory comes pre-install on its devices. It offers a wide variety of video editing tools, such as editing clips, adding effects and transitions, and creating titles and credits.
Content storytelling tools
Storytelling tools you need to master
Finally, there are also certain storytelling tools that are essential to the world of digital content creation, as they help tell stories that resonate with the audience and create a lasting impact.
