Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Well, I wouldn’t even target them.
I wouldn’t even try to make money with them.
But the players with money that I would target are very small, specific target groups.
These are roasters
What are roasters?
Roasteries are small businesses, yes.
These small independent roasters
I don’t mean the big ones like Tchibo, Jacobs and so on.
But I mean small, independent roasters.
In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.
They are very special.
They have their own style.
They get the beans from a specific place.
They know the supplier, maybe even know the farmer.
They are such little specialists.
But they have the disadvantage that they have too few customers .
And now we come to step number 3.
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#3 What problem can I solve?
Step number 3, after I have considered the industry and the target group.
So the players with money.
The question is:
What problem can I solve for this target group?
That is the big question
What problem?
Yes, and I always make a list like that.
What kind virtual switchboard vs call center management: what is the difference? of problems do they have aleart news and how can I solve them?
For example, a roastery.
Sure, they need beans, they need good and fast delivery conditions and so on.