Launched in 2003, this social network reached nearly 500 million users in 200 countries in 2017. In Brazil alone, this platform has 29 million registered users. Unlike Facebook, for example, LinkedIn is a platform designed to connect professionals around the world . It is a platform with less space for jokes and memes, and its character is highly professional.
In Latin America, LinkedIn is mainly used to expand the network, to look for job opportunities and to consume information and content that contribute to daily life. It is also used by millions of companies that look for professionals and offer their products in a targeted and careful way. Therefore, if you are thinking about adopting digital marketing strategies to promote your business or services participate in the groups, LinkedIn is a space that you cannot miss.
Below we present:
4 LinkedIn Marketing Tips to Help You Succeed on This Social Network
1. Create a profile suitable for your business
First, you need to decide whether you’ll create a costa rica mobile database personal or business profile . This will depend on your strategy , but there’s nothing stopping you from having both: a personal profile where you share information about your personal career, and a business page aimed at promoting and expanding your business.
Your profile is the most important part of your LinkedIn marketing strategy . So choose profile images and cover images that are high-resolution, attractive, and that identify you as a professional or your company.
Use your profile description to explain what you do, who you do it for, and why you’re different from everyone else. You only have 120 characters, so try to be practical and objective. Remember that this is one of the first things users will see on your profile.
2. Use keywords in your profile
Like other social networks, LinkedIn allows users to search . Therefore, it is important to add keywords to your profile that correspond to what people usually search for on this social network. It is important to have a clear keyword that corresponds to the category you would like the market to classify you in.
Ideally, you should use one more popular keyword and one more specific keyword. The more specific the keyword , the more qualified the visits you will receive and the higher the probability that someone will contact you.
So, for example, if your business is in the market research business , it’s very important to add the popular keyword “market research” to your description and other fields on your profile, such as Current Position and Previous Positions. This will make your profile more likely to appear for people searching for the keyword “market research.” The more times the keyword is present, the greater the impact . However, you can also use related keywords, such as “competitor analysis,” to reach users who have searched for this specific type of service.
3. Make use of the Events tool
Another powerful tool for LinkedIn marketing is Events last mile tracking: characteristics advantages & examples. This tool allows you to create events and have people respond to whether they will participate in the event or not, or whether they will follow it online or not. Followers of people who responded to your events will be informed about the event as well participate in the groups, which makes the reach of your activities wider.
Events are also a way to show users who follow the activities you are involved in. For example, if you offer market research services, you can use the Events tool to inform your followers about the courses and trainings you are involved in that make your services stand out from the rest.
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The secret of LinkedIn is the groups . These are spaces to discuss and promote businesses for a certain market segment. Groups are a fundamental piece for small businesses and for all those who are interested in promoting and strengthening their brand or services and becoming an opinion leader.
The first important step is to participate in groups relevant to your activity.
You can find groups by typing in LinkedIn’s own search engine. In groups, a series of conversations take place and it is possible to mark content as good, leave a comment, start following the person who created the content that interested you. It is a space for exchange and dialogue, in which you have the opportunity to network and become known.
We suggest that you do not join a group with the sole purpose of promoting your business, your blog, or an event you are organizing . Groups are spaces for exchange and building lasting relationships, earning the respect of other members as you listen to and help the people in the group.
If you can’t find any groups related to your activity, we suggest you create a group . The creator of a group has special advantages because he has access to the contacts of all the group members. With this, he can build a database, promote to the people who participate in the group, etc participate in the groups.
One very interesting thing that a group owner can do is, in the basic configuration of the group, define what type of activity they want it to be and above all there is an access URL that makes your website more visible when people go to browse the groups section.
Another possibility offered by the groups is the definition of sub-groups
For example, if you are a trainer and you are offering courses in Latin America, you can create sub-groups organized by Latin American countries. With that, when you are going to teach your course in Bolivia, you can promote it to the people from Bolivia who are in the group and not to everyone.
We hope the tips above help you get the most out of LinkedIn. aero leads If you have any questions or would like to share any LinkedIn tips with us, please leave a comment below.
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