Firstly (1), and this is the most important reason, B2B companies simply lack precise knowledge of their target groups . And by this I mean how the target groups use the Internet.
While engineers can be easily reached
via the social web, laboratory employees venezuela phone number list in the pharmaceutical and healthcare industries can be contacted much more easily via email. Is YouTube important for tradespeople or is Facebook more important? Does Google, as the primary search engine, only play a major role when there is a specific need or already in the evaluation phase?
B2B companies increasingly need clarity about which channel they use for which goal, at which stage of the purchasing process and for which target group. What makes matters worse is that B2B companies have to answer these questions not only nationally but also internationally due to their export strength.
Secondly (2), B2B marketers often
lack the know-how and experience in using the intelligence of the pen in the artificial wound online marketing. Although websites and online marketing (i.e. optimizing websites and marketing them to increase visitors and leads) have been important for B2B companies for well over 10 years, many marketers lack an understanding of the success factors, relationships, interactions, technologies and opportunities that the web offers them.
There are pioneers who use the Internet for their company as innovators. They take risks because they see opportunities. They dare to try new things because they have a goal in mind. But the majority of B2B marketers are more like followers (keyword: early/late majority). Waiting and copying online strategies from other B2B companies makes less sense, however, because strategies always have to be up-to-date.
Finally, and this is the third reason
marketers in the B2B sector often lack benchmarks that serve as a basis for setting objectives and as a comparison value. What is a good bounce bz lists rate if we can talk about good here? In the area of e-mail marketing, there is already an annual benchmark report with B2B figures. But a B2B benchmark study is also available in content marketing, albeit only for North America.