SEO optimization of a product card is an important element of online store promotion in search engines. A well-written card attracts traffic from search, improves the visibility of the site and increases conversion. In this article, we will talk about the best practices for optimizing product pages and typical mistakes that should be avoided.
Key elements of SEO optimization of a product card
Optimizing Title and Meta Tags
The page title (title tag) and meta description (description tag) are key elements of SEO optimization of the product card . They must be unique, contain the main keyword and attract the user’s attention.
In the title, indicate the product name, brand, and 1-2 main advantages. For example: “Samsung Galaxy S21 smartphone – a flagship with the sweden email list best camera and 5G.” The meta description should disclose the product features in more detail and contain a call to action. The optimal length of the title tag is up to 60 characters, description – up to 160.
URL Optimization
The product card URL should be concise, include belgium numbers the keyword and the product name. Avoid overly long URLs consisting of many categories/sub-categories/pod-pod-categories/. The optimal structure is category/product-name/. For example, for a smartphone, this option would be: smartfony/samsung-galaxy-s21/.
Use only Latin letters and numbers in the URL, separate words with a hyphen. Punctuation marks, Cyrillic and service words are not allowed. This will improve the readability of the address for search robots.
Image Optimization
High-quality product photos not only attract customers, so grab a pen and paper because but also help with SEO promotion. Search engines analyze alt tags of images and rank pages by them. Therefore, each photo must be provided with meaningful alternative text, including keywords.
In addition, it is important to optimize the weight of images. Bulky images slow down page loading, which negatively affects behavioral factors and positions in search results. Compress photos before uploading to the site, choose the optimal format (.jpg or .webp).
2. Typical mistakes when optimizing product cards
Duplicate content
A common mistake online stores make is copying product descriptions from competitors’ or manufacturers’ websites. Search engines regard this as duplicate content and impose sanctions. You need to write texts yourself, making them as useful and informative as possible for the visitor.
If you have a large catalog and there is no possibility to create a description for each item manually, use template-based generation with product characteristics substitution. This will save time and effort, but will ensure uniqueness.