Therefore, always be honest , transparent and put in a lot of effort.
Then I would put the whole thing together.
They would download this report.
What then?
Wow, yes, everything Walter is saying makes sense.
I can do online marketing , I can do content marketing even as a roaster.
(Worth reading: The 1,000,000 € Content Marketing Strategy for Entrepreneurs )
I can do local SEO , I can do online SEO for the entire German market and so on.
Then they think:
Wow, that’s a lot of work.
Then I come and make the offer and say:
Hey, I’ll accompany you.
Here I am
I enjoy it
I will accompany you in implementing the whole thing.
That means I am giving away this knowledge for free.
What I sell is the implementation.
And for this kuwait email list annual accompaniment they charge 40, 50 thousand .
So, and then I would, then I only have to get 3 customers with it.
So how do I get people to this landing page ?
I would first do outreach directly . I would find all the roasters and simply write to them and write an entertaining email that they would enjoy.
And then I say:
Hey, I’ve created an industry report with exclusive figures and insights from the most successful roasters in Germany or maybe even international roasters.
Maybe there yearbook of international law; international law colloquium are some in Italy or Spain where this works very well.
Then you can aleart news copy their models and incorporate them into this report.
Just do outreach , make an offer and a few will say yes
“Hey, that sounds exciting, can you give us the report.”