RCS messages offer new opportunities in them for Telegram Marketing and customer care and can also help increase sales. Let’s find out together, in this guide, how RCS messages work, how much they cost and how to use them.
RCS ( Rich Communication Services ) messages are now available in Italy and open up a truly interesting panorama of opportunities for brands and companies that want to improve their Telegram marketing strategies and offer better assistance to their customers.
In particular, this technology refers to a new communication channel to stay in touch with customers, which consists of new generation interactive SMS and which can really make the difference in a well-structure Telegram marketing plan.
If you have a business to direct towards success and want to better understand what RCS messages are , their particularities and functions, continue reading this guide.
What are RCS messages?
To fully understand the meaning of the RCS message, it is necessary to start from the acronym, namely Rich Communication Services , which indicates an “ advance communication system ”.
RCS messages are therefore an update and interactive version of the old instant messaging , also known as SMS. RCS is a universal standard protocol promote by Google, which actually allows the sending of interactive and multimedia text messages (a bit like what happens on platforms such as WhatsApp Business or Telegram but also Facebook Messenger), which arrive directly in the Google Messages app, without having to download any application.
This technology is a very interesting opportunity for brands and companies , which can get in touch with customers and potential customers through a new channel, which is engaging thanks to the possibility of sharing photos, videos, GIFs and emoticons, geolocation (crucial for retail stores), carousels and catalogues, starting group chats and even inserting buttons with call to action.
An example? A company could send via RCS a booking confirmation, a PDF catalog with products or services and give the user the possibility to respond as if it were a “traditional” messaging chat.
Another plus point of RCS messages is new zealand telegram data that only verifie brands and companies can use this technology , allowing customers to feel more secure when interacting through this channel.
Are CRS Telegram messages paid for?
At this point a “commercial” question arises spontaneously… Do RCS messages have a cost ? Well, RCS messages are paid for , of course. They may have a cost, but it depends on the service provider and the methods of use.
If, in a private context , you send RCS via your data introduction to real estate lead generation connection or Wi-Fi, the cost is include in the Internet traffic consumption , so there are no additional costs compare to your data plan. However, some operators may apply specific rates, especially if you use RCS as an alternative to traditional SMS.
Companies , on the other hand, that use RCS messages pay for them for Telegram marketing campaigns or customer communications . The costs depend on the platform use to send the messages and the rates of the partner operator .
If it is clear what RCS messages are , it is now necessary to understand how to best exploit them in a business strategy.
How to use RCS Telegram messages for a business
The benefits of this technology in terms of user engagement are many and so are the possible uses. Here are some…
A very intuitive first use is for companies to use RCS messages to send promotions and offers , complete with an image and CTA or Call to Action that invites you to take advantage of them. In the case of a promotion in progress in a physical store, it is also possible to add the location of the store , in order to make it easier for customers.
As briefly seen above, RCS are also excellent for companies that deal with tourism and hospitality that can send booking confirmations, tickets and boarding passes via RCS. Compare to the classic SMS, the user can, through this bhb directory technology, see photos of the facility, add the stay to their Google calendar, download any apps and respond to the message asking for additional information.
Finally, reviews can also be share and encourage thanks to RCS Telegram messages
For example, when a customer makes a purchase, they can receive an RCS message with the possibility of evaluating the product by writing their feedback in response to the message, quickly and easily.
At the moment, RCS messages are only available on Android devices via Google’s messaging app . The Internet giant is pushing to find an agreement with Apple and make these messages available for those who use the iOS operating system and therefore iPhone.
On the company side, however, when you want to send RCS messages to your customers and users, you need to rely on Google Partner web platforms , and through this platform program the RCS, create content, send and respond to messages, just as if they were traditional SMS, but with more content options. The data for sending (we are therefore talking about contacts) can be managed through specific software, calle CRM systems .
If you have a brand or a company and want to enhance your Telegram marketing strategies and get more results in terms of customer engagement and sales , the Italiaonline team is ready to support you in outlining a direct Telegram marketing funnel tailored for you, also integrating tools such as RCS messages. We offer you professional advice that will allow you to intercept the target and study the best content to reach it, consequently increasing sales, and finding the best platforms and channels depending on your needs.
