In the new digital era! we can see a major transformation in the way we access information. We are increasingly able to do many things in a short amount of time. With the use of the internet! there is a wide range of content that can be found with just a few clicks. In this scenario! smartphones can be considered fundamental tools within this innovation.
While in the past
to access a certain knowledge it was necessary to look for sources in books and physical archives! nowadays people can access content very efficiently through their cell phones. In this way! it is also possible to see changes in people’s consumption habits. For example! when we want something! even if it has a small value! it is common for us to research! ask questions and seek knowledge about the product.
This behavior is classified by Google as micro-moments! which are short periods of time in which a decision is made about whether or not to purchase a product. If you are not yet familiar with this topic and do not know how to use it as a strategy doctor data to improve your business ! we have prepared this article containing the main information. Keep reading and stay up to date!
What are micro-moments?
First! it is necessary to understand what the term micro-moments consists of. This expression refers to the situation of us being increasingly connected! as well as the widespread use of smartphones in people’s lives and the changes in consumer behavior today.
Thus! during the purchasing journey! customers What are micro-moments interview with luis maram use tools that allow them to optimize the purchasing process! such as communication channels that allow them to compare prices! access the mobile list company’s reputation! identify the quality of products and other advantages that are achieved by search engines such as Google.