Have you not heard of it yet? Don’t worry, today I will tell you everything you need to know about this tool. Join me in reading!
The demand for information requested via Messenger for companies has increased significantly in recent years. For this reason, Facebook has launched a tool capable of helping to respond to these requests more quickly — through a ChatBot.
A ChatBot is a technology capable of simulating dialogues with human beings through a series of predefined commands.
On Facebook, bots work exactly like virtual assistants specific to each business. That is, by customizing bots, companies with Facebook pages can provide the public that contacts them with answers about what they want or are looking for.
What is the importance of a ChatBot for your business?
Chatbots in the business world have proven to have ecuador mobile database very positive results what is a facebook bot. Several companies are already using this technology.
But in the end, what can you use chatbots for in your company? Directly, to guarantee fast customer service and optimize the entire interaction process .
For example, a restaurant can use the bot to make reservations without the need for a person. Airlines can check seat availability and confirm the purchase according to the customer’s interest.
Your bot can answer specific questions, blocks of text, or, as is quite common, provide directions for people to search for new information.
The functions of the Facebook bot are not limited to text programming. It is possible to insert buttons, images and even links that lead to a predetermined action, such as a phone call.
When it is not possible to clarify all doubts through the bot, you can direct your customers to other channels that can help them.
The main advantages of using a ChatBot
- Cost reduction : eliminates the need to use people for certain functions that can be provided by that technology, which is mainly reflected in the costs related to the company’s SAC.
- Ease of communication : the company communicates with its customers through applications they already know, such as Facebook Messenger.
- Engagement : The chatbot offers quality service, which captivates customers and generates commitment .
- Excellence in customer service : 24/7 availability.
How to create a Facebook bot without knowing programming?
There are many tools available for creating Facebook bots these days. Some of the most notable ones are ManyChat , Botsify , Chatty People , and ChatFuel .
We have chosen ChatFuel, a free and easily accessible service what is a facebook bot, to teach you step by step how to customize your own bot without needing to know programming.
Step 1
Go to chatfuel.com and click on the central sign-up button website visitors need real and individual support “Get Started for Free”. You will be redirected to Facebook, where you can complete your registration and grant access to your personal name and email.
Step 2
On the next screen, check the first option and uncheck the second if you do not want to receive ChatFuel newsletters. Then, press the red “Ok, let me in” button to continue with the registration.
Step 3
On the next page, you will be asked to grant access permissions to your Facebook page. To continue, click on the red “Give Permissions” button. On the next screen, you can create a new page or add the Chatbot to an existing page.
Step 4
After your selection, you will be taken to the Chatbot dashboard. Here you can view the tutorial offered by the platform itself or browse the page and explore its features.
In the menu area on the left, select the first option, “Build”, then select “Welcome Message” in the center bar.
At this point, you’ll be able to customize the incoming message for your Page’s communication. Replace the text that appears in the right area with something related to your Page’s personality.
Step 5
Next, click the “+ Add Button” button below to add click options.
Step 6
Fill in the button by selecting the text you want to display, then name the text block that will be used to respond to your customer.
Note that in the center menu, just below “Welcome Message”, the newly created blocks will appear.
By clicking on the first block created, you will have the option to customize the entire line of communication that will be followed from that choice.
To do this, click on “Add card” in the central menu. There you will find the gallery, text, image, quick reply and plugin options.
To customize a simple Chatbot, you can focus on the Text Card.
Here, you do exactly as you did to customize the Welcome message on your page.
You can suggest a link, connect to a block, or indicate a phone number.
Step 7
Once you’ve finished your first setup, click the “Test Chatbot” button in the top right corner and take the opportunity to test out all the conversation options.
7 tips to make your Facebook Bot work well
Below I leave you 7 tips that will help you ensure that your strategy brings you the best results:
- Write several short messages instead of one long one, this way the conversation will seem more natural.
- Before several short messages, place a pause to give more authenticity to the dialogue. In ChatFuel this pause is called “Typing” and in ManyChat you will find it as “Delay”.
- The welcome message is the first message you will send to your subscriber, so think carefully about how to make it original. Take advantage of this and place a link to your page while they wait for your response, for example.
- Before publishing any of your messages, test them. In ChatFuel, it’s the “Test this Chatbot” option and in ManyChat, it’s the “Preview” option what is a facebook bot, both are on the top left. Sometimes, this is when we first realize that the message is not how we want it.
- Use the tool’s tags to segment your subscribers so you can send personalized content.
- We can equate this strategy to email marketing, so keep the same considerations in mind when using it. Let your subscribers know that they can stop receiving your content at any time.
- Use your creativity to create Broadcasts, the mass messages that the bot sends. Be original.
That’s it, your first line of conversation is ready! Now add the option to contact your business via Messenger to make it easier to communicate with your audience.
Take some time to explore the possibilities of the Facebook aero leads bot further and remember: the more natural your dialogues are, the better the results you will get with the tool.
I hope this article has helped you understand this new communication feature on Facebook between companies and their audience.
Now tell us in the comments what you think about ChatBots, are you ready to implement them in your strategy?