The psychology of colors in marketing is more important than you might think. Did you know that you can influence a customer to make a purchase simply by using colors in your logo! menu! advertisements! and other forms of conversion? Did you also know that some colors are more suitable than others for certain establishments?
The truth is that marketing is a tangle
Possibilities and skills. It is possible to use several tools to increase sales conversion ! number of regular customers! number of followers on social networks! revenue! among several aspects that can really put the brand in a comfortable position.
However! many leaders and managers end up neglecting fax lists this incredible opportunity that they have at their disposal. Those who use all the tools at their disposal to improve their results stand out! but of course! as long as they do everything correctly and as efficiently as possible.
Today! we’re going to talk about one of these tools that can boost conversion: a brand’s colors. So! if you want to understand more about the psychology of colors in marketing ! we recommend that you read this article until the end. Let’s go!
Johann Wolfgang von Goethe
The name of the German who conceived the “Theory of Colors”! creating what effective sms mailings – improving sms deliverability via the internet we know today as color psychology! widely used in marketing . According to the German scientist! color depends on 3 main factors to What is color psychology be truly defined! two of which are well-known! and one factor that has been ignored for centuries. They are:
Light;
Environment;
And each person’s perception/feeling in relation to australia database directory what they are viewing.
Therefore! we can define color psychology in marketing as an area that involves colors to awaken feelings in people who see them.